JC JESSICA COETSEEProfessional portfolio · HOAM

Criterion 04 of 05

Work-Integrated Learning

Work-integrated learning connects academic concepts with work contexts, professional practice and authentic problems.

Jessica’s teaching practice

Jessica’s professional experience includes marketing, sales, quality, social media and events. In a market-segmentation lesson, she uses customer wants and needs and a luxury-vehicle example to connect marketing concepts to customer decisions.

Evidence

The lesson applies market segmentation to customer wants and needs, using a luxury-vehicle example and a comparison of business advantages and disadvantages.
The lesson applies market segmentation to customer wants and needs, using a luxury-vehicle example and a comparison of business advantages and disadvantages.
Professional experienceJessica worked in marketing, sales, quality, social media and events at Absolute Containers from 2018 to 2022.
Workshop title slide: Academic Writing Using Microsoft Word, IIE Harvard Anglia Referencing, and Google Scholar.
Academic writing and research workshop
Learning management system assignment setup showing due dates, assignment instructions and special access settings.
Formative assignment setup and special access
Learning management system quiz setup for ICE Task 1: Marketing Analysis, showing question sections, time limit, attempts and quiz display settings.
ICE Task 1: Marketing Analysis quiz design

Reflection

Connecting segmentation to customer decisions gives students a practical reference point for considering how organisations define and serve market segments.