Student-centred delivery
Teach in line with module requirements while creating space for questions, participation and applied understanding.
Lecturer · Educator · Marketing specialist
Learning that connects theory with practice.
Jessica Coetsee brings together marketing knowledge, classroom practice and technology-enhanced learning to create structured, inclusive and student-centred learning experiences.
Jessica’s portfolio
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Profile
01
A multidisciplinary academic foundation.
I am a lecturer with an academic foundation in Marketing and Education, supported by professional experience in marketing, quality, sales and coordination.
My work focuses on engaging learning, clear academic guidance and practical connections between theory and the world of work. Beyond lecturing, I support tutoring programmes, student development and the thoughtful integration of technology into teaching and learning.
Teaching practice
Structure, support and meaningful participation.
Jessica's approach combines clear expectations with active guidance, purposeful use of digital tools and attention to the different ways students engage with learning.
Assessment for learning
Design and prepare assessments, identify students at risk, and use feedback to guide improvement.
Digital teaching
Use LMS platforms, blended-learning models and academic technologies to extend access and engagement.
Tutoring leadership
Coordinate tutoring programmes, recruitment, training and cross-faculty academic support.
Selected modulesDIAL5111 · Digital & Academic LiteraciesBMKT6112 · Brand & MarketingTRAE5112 · Transport EconomicsAdditional modules across Education and Commerce
Learning in action
Technology supports the learning. Practice gives it meaning.
Digital tools are most useful when they strengthen feedback, participation and real-world application.
Professional journey
From industry practice to higher education.
Her experience spans classroom teaching, marketing, sales, quality and academic support.
Full-time Lecturer
Rosebank College · School of Education, Humanities & Commerce
Part-time Lecturer
Rosebank College
Educator & Subject Coordinator
Hoërskool FH Odendaal · Business Studies and English HL
Teaching Practicals
Queens Private School · EMS and Business Studies, Grades 8–11
Marketing, Quality & Coordination
Absolute Containers · Marketing, sales, quality, social media and events
Assistant Business Management Marker
North-West University
Recognition
Evidence of sustained performance.
Managing Director's Award
Top Performing Lecturer · Rosebank College
TRAE5112 Top Lecturer Award
Rosebank College
Top PGCE Graduate
Completed the qualification with an average of 92%.
Person of the Year
Recognised by Absolute Containers for leadership and excellence.
Merit bursaries
Awarded multiple merit bursaries during undergraduate study.
Research & development
Technology should deepen learning—not distract from it.
Jessica is developing a research direction centred on digital pedagogy, student engagement and the practical integration of technology into higher education.
Current study directionHonours in ICT in Education application · University of Pretoria
Areas of inquiry
- Student engagement in higher education
- Technology integration in the classroom
- Digital literacy and AI
- Teacher–AI collaboration
- Ethics, privacy and bias
- Predictive analytics for student success
- AI-supported communication and gamification
- Connecting theory with real-world application
Beyond the lecture room
Community upliftment through sport.
Jessica supports young people through karate training, with attention to discipline, focus, motor skills and emotional regulation. She is particularly interested in how structured physical learning can help students who face ADHD, dyslexia and other learning difficulties.
“If students can learn complex skills in this environment, what barriers can we remove to make education more inclusive and empowering?”
ePOE criteria
Five parts of Jessica’s teaching practice.
Explore how her teaching connects learning goals, assessment, digital tools, professional practice and continued development.
01
Constructive Alignment
A market-segmentation lesson connecting customer needs to applied analysis.
02Assessment as Learning
Assessment preparation, student support and feedback used to guide improvement.
03Educational Technology
LMS platforms and blended learning used to extend access and engagement.
04Work-Integrated Learning
Marketing experience connected with customer-centred examples in class.
05Professional Development
Continued formal study and recognition for teaching contributions.